Loom

Weaving Transparency Into What We Wear

industry

Sustainable fashion

My role

Branding, App UI UX

Duration / year

5 weeks / 2025

__Result

Loom is an app that scans clothing items to identify their materials and provides insights into their quality and sustainability certifictations. It helps users make informed purchasing decisions by offering transparency on fashion products, motivate to reduce but opt for better options.

__Behind the scenes

Elena

Mihai

[ visual designer ]

Amsterdam >

11:13:53 PM

2025 - Elena Mihai

Elena

Mihai

[ visual designer ]

Amsterdam >

11:13:53 PM

2025 - Elena Mihai

Elena

Mihai

[ visual designer ]

Amsterdam >

11:13:53 PM

2025 - Elena Mihai

Sēntio

Your heart, in their hands

industry

Digital legacies

My role

Branding, Web design, Graphic design, , Experience design

Duration / year

6 weeks / 2024

Elena

Mihai

[ visual designer ]

Linkedin

Amsterdam >

11:13:53 PM

Elena

Mihai

[ visual designer ]

Linkedin

Amsterdam >

11:13:53 PM
__Brief

Design a hybrid ritual that empower patients and their loved ones to collaboratively shape how they will be remembered, using a blend of digital and physical experiences to honour memories and support the grieving proces.

__Result

We created Echo, a service for curating and preserving your digital legacy. Through a reflective ritual, it helps you decide what to keep, delete, or store in your Legacy Key.


Echo consists of three elements:

  1. Echo System - A guided platform to shape your digital legacy, with autonomy and care.

  2. Legacy Key - A secure, personalised vault for your chosen cherished digital moments.

  3. Echo Portal - Physical installations where loved ones can unlock your curated story through an immersive experience using the Legacy Key.

What is a digital legacy?

A digital legacy refers to the digital information left behind after an individual’s death, including social media accounts, photos, videos, emails, and gaming profile.


Problem

As our digital footprints grow, managing them after death has become increasingly complex. Cloud storage and social media blur the lines of data ownership, leaving loved ones unsure how to handle what’s left behind. With little guidance from healthcare practices, most people’s wishes remain unknown. This project explores practical ways to help individuals and caregivers manage digital legacies and memorialize the deceased with intention.

__My role

Research & Concepting

Concepting

Branding (Moodboard, tone of voice, colours, fonts)

Printed visuals (e.g. posters, flyers)

Web design

Video editing

Design process

We employed the design thinking for this project for a human-centered outcome, emphasising empathy for the end users, creating solutions that deeply resonate with the users’ needs and preferences.

__Empathize
__Ideate
__Design
__Website
__Packaging
__The experience
__Presenting booth

check website