

Loom
Weaving Transparency Into What We Wear
industry
Sustainable fashion
My role
Branding, App UI UX
Duration / year
5 weeks / 2025
__Result
Loom is an app that scans clothing items to identify their materials and provides insights into their quality and sustainability certifictations. It helps users make informed purchasing decisions by offering transparency on fashion products, motivate to reduce but opt for better options.


Elena
Mihai
[ visual designer ]
Elena
Mihai
[ visual designer ]
Elena
Mihai
[ visual designer ]
Sēntio
Your heart, in their hands


industry
Digital legacies
My role
Branding, Web design, Graphic design, , Experience design
Duration / year
6 weeks / 2024
Elena
Mihai
[ visual designer ]
Elena
Mihai
[ visual designer ]
__Brief
Design a hybrid ritual that empower patients and their loved ones to collaboratively shape how they will be remembered, using a blend of digital and physical experiences to honour memories and support the grieving proces.
__Result
We created Echo, a service for curating and preserving your digital legacy. Through a reflective ritual, it helps you decide what to keep, delete, or store in your Legacy Key.
Echo consists of three elements:
Echo System - A guided platform to shape your digital legacy, with autonomy and care.
Legacy Key - A secure, personalised vault for your chosen cherished digital moments.
Echo Portal - Physical installations where loved ones can unlock your curated story through an immersive experience using the Legacy Key.
What is a digital legacy?
A digital legacy refers to the digital information left behind after an individual’s death, including social media accounts, photos, videos, emails, and gaming profile.
Problem
As our digital footprints grow, managing them after death has become increasingly complex. Cloud storage and social media blur the lines of data ownership, leaving loved ones unsure how to handle what’s left behind. With little guidance from healthcare practices, most people’s wishes remain unknown. This project explores practical ways to help individuals and caregivers manage digital legacies and memorialize the deceased with intention.
__My role
Research & Concepting
Concepting
Branding (Moodboard, tone of voice, colours, fonts)
Printed visuals (e.g. posters, flyers)
Web design
Video editing
Design process
We employed the design thinking for this project for a human-centered outcome, emphasising empathy for the end users, creating solutions that deeply resonate with the users’ needs and preferences.




__Empathize




__Ideate




__Design








__Website
__Packaging








__The experience




__Presenting booth




check website
